“A project made with love”, the brand Mezcal Amarás was founded in 2010 by a group of friends who, after making several trips to the different states of the country, slowly immersed themselves in a world that fill them with smells, flavors, and traditions. Living within these ancestral cultures sowed them the need to create a product to grow passion and devotion to the roots of Mexico.
The search for the best mezcales took them through the lands of Mezcal in Durango, Guanajuato, Guerrero, Oaxaca, San Luis Potosí, Tamaulipas and Zacatecas, on the way they observed the needs of the people who work the field and this was how they concluded that the only way to obtain the best product was by providing support to the communities respecting and caring for the well-being of the people working the field. This was how the Philosophy of Mezcal Amarás was born.
“The idea was to find a soft and balanced mezcal that maintained the flavor that distinguishes mezcal. After a year, we could define a product that fulfilled all our expectations.”
AGAVE AND MEZCAL
Our main objective is to create a win-win situation for all the parties involved in the process by implementing a model that benefits everyone at every level of the Amores project. Mezcal Amores is committed to supporting local communities, Maestros Mezcaleros, agave growers and the local economies of Oaxaca and Guerrero where our Mezcal is produced. We provide high-quality Mezcal while preserving the land. The primary goal of our philosophy is to be as sustainable as possible in everything we do. We dedicate 15% of our gross profit to improving ecological, economic and social sustainability in the Mezcal producing regions.