ANCHOR DISTILLING COMPANY AND MEZCAL AMARÁS BRINGS THE RARE 100% CUPREATA AGAVE MEZCAL TO THE U.S. (PRESS RELEASE)

Amarás Tales Of The Cocktail
* Mezcal joven made from 100% Agave Cupreata *
* Handcrafted by a master mezcalero in Mazatlán, Guerrero *
* Double distillation in copper pot stills *

(SAN FRANCISCO, June 22, 2015) – The cupreata agave is found in Guerrero, Mexico only on certain mountain slopes in the Rio Balsas basin. This agave which is uncommon in the mezcal world produces a spirit, known for its distinctly vegetal flavor profile. Today, Anchor Distilling Company makes this special mezcal more available in the U.S. with the introduction of Mezcal Amarás Cupreata, a 100% cupreata agave unaged mezcal. This new release joins the brand’s first expression, a 100% espadín agave unaged mezcal, released in January 2015 and named “Best Mezcal & Best Unaged White Spirit in Show” while earning a Double Gold Medal at the 2015 Wine & Spirits Wholesalers of America 72nd Annual Convention, as well as the Chairman’s Trophy and 98 points awarded during the 2015 Ultimate Spirits Challenge.

“We’re thrilled to be importing one of the first mezcals made with 100% cupreata agave that will be available nationwide on an ongoing basis, and continue the expansion of a brand of such high quality and character as Mezcal Amarás,” says Dennis Carr, President of Anchor Distilling.

Mezcal Amarás Cupreata is produced by master mezcalero Don Faustino Robledo in the small village of Mazatlán in the State of Guerrero. Of the more than 22 different species used to make mezcal, the cupreata agave, or maguey papalote (as it is referred to in Guerrero), is one of the least common agaves used. Semi-cultivated on the steep terrain of the Sierra Madre del Sur highlands at 4,000 to 6,000 feet above sea level, the plant has bright green, wide, fleshy leaves lined with copper-colored thorns, and takes approximately 13 years to mature due to the harsh climate conditions of the region.

“It took us three years to find, test, and select the product of Don Faustino,” explains Mezcal Amarás founder Santiago Suarez. “Mezcal Amarás Cupreata delivers a completely different taste from the espadín; it’s bright and vegetal, and I imagine it to be what the color green tastes like”.

The time and dedication of the master mezcalero is highlighted in this mezcal, emphasizing the important role terroir plays in creating depth and complexity in every sip. As with all Mezcal Amarás expressions, the production process is 100% artisanal from start to finish. After maturation, the agave plant is harvested and cooked for five days in a conical stone oven covered with palm leaves and soil and heated with sustainable red oak logs. Juice and fibers are then milled from the cooked agave and placed in small ayacahuite wooden vats, incorporating natural spring water from a river close to the Palenque (distillery). The fermentation process is open air, and uses no yeast or other additives to accelerate the process, a crucial element that defines the nose and flavor profile of the mezcal. Finally, the agave is doubled distilled in copper pot stills with direct heat recycled wood from the local sawmill.

Mezcal Amarás is committed to supporting the local communities and economies of Guerrero and Oaxaca, a philosophy which is reflected in the brand’s use of sustainable farming practices. Ten new agaves are planted for each one that is harvested for mezcal production, and in 2014, over 28,000 espadín and 10,000 cupreata agaves were planted by Mezcal Amarás representatives. The brand is also highly engaged in community initiatives, and aims to launch local nutrition and health education programs in the near future.

Tasting Notes: Mezcal Amarás Cupreata
43% ABV, 750ml, $59.99 SRP
Bouquet: Roasted pumpkin seeds, leather and cocoa on the nose
Palate: Bold, bright, vegetal flavors with a hint of bell pepper and spice
Finish: Finishes fresh and long, with a peppery spice on the mid palate

For more information on Mezcal Amarás, please visit anchordistilling.com

About Mezcal Amarás
Founded on December 12, 2012 by Santiago Suarez and Jorge Rodriguez-Cano, the brand was launched in Mexico as Mezcal Amores. The brand name was met with opposition in the US trademark office and after two years it was decided to import the brand into the U.S. as Mezcal Amarás, which means ‘you will love’ in Spanish. The brand philosophy and packaging are the same with both names, but the distillation process and region of origin differ. For more information, please visit www.mezcalamores.com

About Anchor Distilling Company
Named the 2015 Icons of Whisky Importer of the Year by Whisky Magazine, Anchor Distilling Company aims to provide the bridge between discerning buyers and world’s finest spirits. A privately owned distiller and importer, Anchor boasts an artisanal portfolio with over 400 specialty products from nearly 26 countries. Our products are from multigenerational family-owned companies, and are sought by connoisseurs for their superior handcrafted artisanal qualities. From a distilling perspective, Anchor Distilling is dedicated to creating very small batches of traditionally distilled spirits. www.anchordistilling.com

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+ Información “Mezcal Brands Found in the U.S.”

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San Francisco’s Anchor Distilling Company introduces Mezcal Amarás to the United States. Translated as ‘you will love’ in Spanish, Mezcal Amarás is hand-crafted by a collaboration of 5 master mezcaleros in the village of San Juan del Río in Oaxaca, Mexico. Mezcal Amarás reflects more than 400 years of traditional production techniques, and is made exclusively from locally farmed ingredients.

+ Información “Shanken News Daily: Exclusive news and research on the wine, spirits and beer business”

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San Francisco’s Anchor Distilling Company introduces Mezcal Amarás to the United States. Translated as ‘you will love’ in Spanish, Mezcal Amarás is hand-crafted by a collaboration of 5 master mezcaleros in the village of San Juan del Río in Oaxaca, Mexico. Mezcal Amarás reflects more than 400 years of traditional production techniques, and is made exclusively from locally farmed ingredients.

+ Información “New Mezcal Amaras”